Record Cover and Merchandise Design
designing a marketable visual system for a album based on audio stimuli
Outline
1.0 Introduction
This project involved creating a series of designs based on the Little Women Original Television Soundtrack 2022 focusing on Power Scandal by Park Sejun. The design included a record cover - front and back cover, spine, inner sleeve, and label -, a set of 3 posters and merchandising applying the logo or branding system from the record cover.
The design focused on themes of deception and manipulation similar present in the television series associated to the soundtrack. This theme is expressed in the direct manipulation of the face or portrait, where the focus may be drawn to the deliberate removal of the eyes to signify blindness as a consequence of deception. The portraits are only female to pay homage to the title “Little Women” and exploit the exaggerated archetype of manipulative women.
2.0 Process
process
2.1 Inspiration
inspiration
Daniel Crooks, Portrait #10 (Tom), 2012
Steve Lovett, Figure Head, 2013
Ben Lewis Giles, Unknown Name, 2016
John Stezker, Mask XIII, 2006
Hannah Hock, Indian Dancer: From an Ethnographic Museum(Indische Tänzerin: Aus einem ethnographischen Museum),1930
2.2 Experimentation
I experimented with different visual effects on a stock image including, blurring, paint strokes, and collaging the image in different arrangements.
Original Image
Removed Background, Paint Stroke
Blurring, Paint stroke, Collage
Duplication, Collage, Paint stroke
3.0 Typography
typography
Lovelace Bold
aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
4.0 Colours
colours
#000000
#84b9ef
#f0f7fd
5.0 Mockups
mockups
5.1 Posters
5.2 Merchandise
Totebags
T-shirts
6.0 Redesign
redesign
Upon revisiting this project, I felt I did not fully realise the potential of the original theme and inspiration. I decided to continue with experimentation and redesign the initial record cover.
The new design integrates greater and more diverse methods of collage assimilating more techniques from the original inspiration - using different photos within the collage - to enhance the original collage technique and achieve a better realised visual system. Adjustments were also made to the font and colour palette to create a more vibrant and harmonious visual system.
Outer Jacket
Inner Jacket
Labels
